Overview
Staffing is the #1 challenge facing eye care providers today.
Many optometrists and office managers rely entirely on interviews when making hiring decisions. However, eighty years of research from the field of organizational psychology has shown that managers can significantly improve hiring decisions by also incorporating scientific testing to evaluate applicants.
Eye care experts have teamed up with Dr. Adam Grant, award-winning researcher and teacher on the faculty at The Wharton School at the University of Pennsylvania, to develop scientific tests specifically for the following eye care jobs: Front Desk, Technician, Optician, Office Manager, and Optometrist/Ophthalmologist.
Our research shows, for example, that opticians who score high on our tests sell on average $100,000 more eyewear per year than those who score low on our tests.
Our Tests
Many leading organizations--including Google, Microsoft, NASA, GE, and PepsiCo--rely heavily on scientific testing to hire top performers. Studies of thousands of organizations and millions of applicants have shown that four testing practices are superior to interviews: cognitive ability, motivation, personality, and situational judgment.
Optimize is the best selection and hiring tool in the eye care industry because our tests have been designed specifically for eye care jobs. We have implemented Optimize in hundreds of eye care offices across the US, linking employee test scores with actual performance data.
Economic Impact
Our research shows that employees who score high on our tests generate significantly higher performance results--including higher sales revenue, customer service ratings, and supervisor ratings--than those who score low on our tests. Specifically, we have found the following results per employee per year:
- Opticians sell on average $100,000 more eyewear and receive higher customer service and supervisor ratings.
- Doctors, Office Managers, Technicians, and Front Desk personnel also generate more revenue and receive higher supervisor ratings.